WHY LIGHT ROASTS ARE AVOIDED YET BETTER

Posted by Nick Kuszniryk on

Hey there, Bean heads. It's time for a little coffee talk. It is apparent that some folks steer clear of light roasts because they think it’s weak, boring, or just not worth their time. But here’s the truth: light roasts are the underdog of the coffee world. And you know what? Sometimes the underdog packs the biggest punch. Let’s break it down.

1. More Flavour, Less Burn

First off, light roasts aren’t roasted as long as dark ones. That means they keep more of their original flavours. Think of it this way: if you love tasting the unique notes in your coffee—like fruity, nutty, or floral hints—light roasts are where it’s at. With dark roasts, you mostly taste chocolate, vanillas , toffees and the like. Light roasts let the bean’s true character shine through.

2. More Caffeine

Surprise, surprise! Light roasts have more caffeine than their darker cousins. That’s because the longer you roast coffee beans, the more caffeine burns away. So if you need a real kick to start your day, a light roast will give you that jolt you’re looking for.

3. Better for the Bean

Light roasts respect the bean. Every coffee bean has its own unique story, from the soil it grew in to the way it was processed. A light roast tells that story. It’s like getting to know someone’s background versus just judging them by their appearance. You get the full experience of what makes that coffee special.

4. It’s Not Weak, It’s Different

Many people think light roasts are weak because they’re used to the intense, smoky flavours of dark roasts. But light roasts are just a different kind of strong. They’re complex and nuanced, offering layers of flavours you won’t find in a dark roast. It’s like comparing a gentle morning breeze to a strong gust of wind—both have their own kind of power.

5. Great for All Brewing Methods

Whether you’re into drip coffee, French press, or pour-over, light roasts are versatile. They adapt well to different brewing methods and bring out unique flavours with each one. So, no matter how you like your coffee, a light roast can be a great fit.

Give Light Roasts a Chance

Next time you’re choosing your coffee, don’t skip over the light roast. It might just surprise you. Here at RIP Coffee Co., we believe in giving every roast its due respect. Our light roasts are bold in their own right, with flavours that can stand up to any dark roast out there.

So, give it a shot. You might just find that light roasts aren’t just good—they’re damn good.

RIP, Drip, and Sip.

Stay bold, The RIP Coffee Co. Team

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